(Branding) (Illustration) (Merchandise)

Granny Cafe Brighton

136gsm is a tailor shop concept designed for tropical climates. The name refers to the minimum fabric weight that remains breathable and comfortable in warm weather while still suitable for tailored garments.
Since the brand focuses on made-to-measure clothing, the logo system uses different bracket forms to represent different body types. Each variation reflects the idea that every garment is tailored to the individual.

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